The 19th Annual Weber GrillWatch Survey says 31 percent of American grill owners are grilling meat more than they were a year ago because they are “trying to eat healthier.” Nearly 40 percent said they are grilling leaner meats, more vegetables (38 percent), more poultry (34 percent) and more fish (22 percent) than they did a year ago. Meanwhile, six percent indicated they are grilling more meat substitutes such as veggie burgers and tofu, and 5 percent are grilling more fruit, although women are more likely to do so than men.
Grilling is growing in popularity, evidenced by the following factors, among others:
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